TOURISM SECTORAttract international visitors, increase interest from domestic tourists, and regain job and firm creation momentum.
Tourism is the new pillar that was added to the Reform Matrix as part of the mid-term review in 2021.
This sector is an economic powerhouse that can improve the lives of millions. It is one of the great service sectors of the 21st century economy. Confidently, Jordan's tourism sector is firmly anchored to some of the world’s most unique and iconic assets, also its appeal to a wide range of luxury, adventure, wellness/health and eco- travellers and its yearlong season. In addition to its strong potential for higher female labor force participation and inclusion of local communities.
This pillar aims to drive sector competitiveness through enhancing natural capital sites, improving resource efficiency, and adopting best practices for climate change mitigation. It also seeks to diminish and eventually eliminate traditional seasonality which profound impact on investment and stability.
The public–private sector tourism partnership that nurtured in Jordan is fully in line with the cutting edge of best practice and it is the government intention to deepen and make it more effective so that it touches all levels of cooperation.
Achieved
Kingdom of Time" brand launched
Low-Cost Carrier agreements signed
Cost structure analysis for tourism value chain conducted
In Progress
Religious / tourism site management plans developed
Digital Tourism Map developed
Accessibility of persons with disabilities to main tourist attractions enhanced and facilitated
e-Visas systems launched, and Restricted Nationalities are reviewed
Framework addressing adventure tourism regulation established
Achieved
National Tourism Strategy in consultation with private sector adopted
Gender Inclusion' Action plan adopted
MoTA new functional units are established and operational
Social and Environmental impact assessment of the Tourism Strategy conducted
Arrival/departure survey conducted
Tourism licensing streamlined
Tourism and Antiquities Law to enable business environment and/or decreasing barriers to private sector involvement reviewed and updated
In Progress
All MoTA services digitized
Site Preservation, Conservation, Consolidation, Restoration, Rehabilitation plans developed
Three sectoral bylaws including the Travel Agents and Tour Operators Bylaw No. 114 are revised and adopted
Tourism data management platform developed
Achieved
Domestic tourism (Urdunna Jannah) relaunched
Tourism resilience fund launched
Facilitate access into Jordan by simplifying Covid 19 protocols
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